Job Number


Employment Status:
Full-time, "exempt" position, included in the Management Personnel Plan (MPP).

Work Schedule:
Monday through Friday, 8:00 am – 5:00 pm, occasional evening and weekend hours.

First Review Deadline: 
This position will remain open until filled. Applications will be reviewed beginning July 31, 2017. 

Required Application Materials:
Please attach a (1) cover letter, (2) resume (or curricula vitae) and (3) diversity statement. The diversity statement may include your interpretation of diversity, inclusion, gender equity and must include specific examples of how your educational/professional experiences, background/philosophy has prepared you for the role you are applying for at California State University, San Bernardino. (Maximum 250 words)

The University:
California State University, San Bernardino (CSUSB) is a preeminent center of intellectual and cultural activity in Inland Southern California. Set at the foothills of the beautiful San Bernardino Mountains, the university serves more than 20,000 students each year and graduates about 4,000 students annually. CSUSB reflects the dynamic diversity of the region and has the most diverse student population of any university in the Inland Empire, and it has the second highest African American and Hispanic enrollments of all public universities in California. Seventy percent of those who graduate are the first in their families to do so.

The Division:
CSUSB is made up of five administrative divisions. The Division of University Advancement promotes Cal State San Bernardino's educational mission through private philanthropic support, strategic communications, and alumni relations. University Development creates fundraising initiatives, events, and activities that stimulate the involvement and interest of alumni, friends, parents, corporations, and foundations by developing relationships that foster and stimulate giving to the university.

Position Description:
The Director of Annual Giving (DAG) leads the strategic planning, implementation, and continuation of multi-channel annual giving campaigns that increase contributions and participation from alumni/ae, parents, and other friends of the University. The DAG personally solicits Leadership Annual Giving prospects for contributions of $1,000 or more. Under the direct leadership of the Senior Director of Development, the DAG works with campus partners to design and execute a dynamic annual giving program informed by cutting-edge predictive data analytics and best practices of both the CSU community and the annual giving community-at-large.
This position requires a strong commitment to philanthropy, effective communication and writing skills, prospect research and organizational skills, and knowledge of annual giving best practices, trends, and technology. Proficiency in all related tax and legal considerations is required, as well.

Typical Activities

Annual Giving Campaigns & Programs:
The Director of Annual Giving will design and implement annual giving campaigns including direct mail, call center, email, text and other solicitation channels to meet established fundraising and participation metrics. Duties will include, but are not limited to:

  • Oversight of the Annual Fund call center program, including creation and implementation of effective calling campaigns;

  • Design and execution of multi-channel direct mail and email campaigns;

  • Leadership and coordination of the annual faculty-staff giving program;

  • Creation of effective programs to engage and solicit current and former parents;

  • Coordination of annual giving level campaigns for athletics, the colleges, and other campus programs;

  • Strategic planning and implementation of campus-wide giving days, peer-to-peer fundraising campaigns, student philanthropy initiatives, and other programs to improve annual fund outcomes both in the percentage of alumni, parents, and friends participating and in the total dollars raised;

  • Supervision of Athletics Associate Director for Leadership Annual Giving,  Annual Fund Manager, classified staff, student assistants, and support staff, as necessary;

  • Budget development and oversight to ensure that annual giving programs are cost effective and adhere to fiscal requirements.

Leadership Annual Giving:
The Director of Annual Giving is responsible for personally securing gifts at the leadership annual giving ($1,000 - $9,999) level. Responsibilities include:

  • Providing active leadership in the identification, cultivation, solicitation, and stewardship of donors and prospects, including alumni, parents, past student leaders, friends of the university, emeriti faculty, and others;

  • Personally visiting with prospective donors and managing the University's relationship with assigned prospects and donors;

  • Establishing and maintaining effective working relationships across campus, ensuring that fundraising activities are coordinated with other development staff members and university initiatives;

  • Working with staff from the division's advancement services office and prospect strategy staff to consistently ensure the freshness, correctness, and security of the advancement database including prospect, donor, and alumni records;

  • Collaborating with the Office of Strategic Communication to market priority programs to on-campus and off-campus constituents through publications and other communication methods, improving awareness, and expanding support;

  • Ensuring best practices in donor stewardship activities including appropriate individual and organizational donor recognition.

University Advancement Participation:
The Director of Annual Giving is part of an effective University Advancement team and shall:

  • Participate in divisional strategic planning, goal setting, event planning, and project status sessions;

  • Maintain the highest standards of development procedures and protocols utilizing various forms, report formats, databases, and clearance procedures;

  • Collaborate with the Office of Strategic Communication to ensure that all development-oriented pieces, communications, and events adhere to campus-wide and divisional graphics and professional communication standards;

  • Integrate development efforts with central advancement staff and the various services in place including working with the division's gift processing staff to ensure accurate gift recording and receipting;

  • File detailed contact reports with central advancement;

  • Assist with general donor cultivation, solicitation, and stewardship as part of a development team that attracts additional support that is important to all colleges, schools, and programs;

  • Represent programs, the division, and the university in the community by attending events, participating in local organizations, and serving on community based boards. 

Minimum Qualifications

This position requires a self-starter with experience in multi-channel fundraising. The incumbent will possess in-depth knowledge of current trends and best practices in annual giving, strong written and oral communication skills, well-developed computer skills, and the ability to work in a team-oriented environment.

  • A bachelor's degree from an accredited university required, preferably in the fields of English (writing), business, marketing, or communication. A valid California driver's license and a private automobile with required insurance are required.

  • Three – five years of progressively responsible and successful fundraising experience at the annual giving level, including program planning and personal solicitation.

  • Excellent oral and written skills required in order to write fundraising appeals, reports and letters, and to communicate effectively with a variety of constituents, including high-profile leaders and donors.

  • Knowledge of the financial structure of donations including cash, gifts-in-kind, stocks and securities.

  • Ability to establish and maintain effective working relationships, on and off campus, serving in a leadership role, and as a liaison and representative of the department, division, college, and the university is required. Must demonstrate accepted business and professional etiquette in all dealings with constituents and colleagues.

  • Demonstrated ability and success in donor identification, cultivation, solicitation, and stewardship of individuals at the leadership annual giving level of support.

  • Ability to assess and interpret the needs and wishes of prospective donors, and to translate these into effective action plans.

  • Ability to gather data, analyze information, and prepare reports.

  • Ability to work evenings and weekends when required due to donor meetings, events, and activities.

  • Demonstrated ability to reflect the highest standards of professional conduct and integrity.


  • Exceptional leadership and strategic planning skills. Strong research and problem-solving skills.

  • Strong communication, writing, and editing abilities. Excellent attention to detail.

  • Proficiency in locating and synthesizing materials from multiple sources.

  • Ability to interpret, analyze, and summarize complex biographical, business, and financial data. High degree of organization and initiative.

  • Ability to handle deadlines and changing priorities with good judgment.

  • Well-developed sense of curiosity, ingenuity, and perseverance.

  • Complete respect for confidentiality.

  • Strong team player. Ability to work cooperatively with all levels of the organization.

Preferred Qualifications:

  • Demonstrated experience increasing fundraising results in a multi-channel annual giving environment.

  • Experience with annual fund and development software including Campus Call, Datapump, Advance or Raiser's Edge, and Reeher.

  • Advanced degree preferred. Experience working in a higher education setting desired.

Supplemental Information

A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered a position with the CSU. Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current CSU employees who apply for the position.

The person holding this position is considered a `mandated reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

California State University, San Bernardino is an Affirmative Action/Equal Opportunity Employer.  We consider qualified applicants for employment without regard to race, religion, color, national origin, ancestry, age, sex, gender, gender identity, gender expression, sexual orientation, genetic information, medical condition, disability, marital status, or protected veteran status. 

This position may be "Designated" under California State University's Conflict of Interest Code. This would require the filing of a Statement of Economic Interest on an annual basis and the completion of training within 6 months of assuming office and every 2 years thereafter.  Visit the Human Resources Conflict of Interest webpage link for additional information:

This position adheres to CSU policies against Sex Discrimination, Sexual Harassment, and Sexual Violence, including Domestic Violence, Dating Violence, and Stalking. This requires completion of Sexual Violence Prevention Training within 6 months of assuming employment and on a two-year basis thereafter. (Executive Order 1096)

California State University, San Bernardino

5500 University Parkway

San Bernardino, California, 92407.

(909) 537-5138 

Apply Here